Launching Brand Health Check 2024
The Brand Forum is offering brand owners the opportunity to partake in a Brand Health Check. This is a large scale on-line survey of grocery shoppers, designed to collect and analyse information to help brand owners understand: Brand Awareness, Brand Consideration, Brand Experience, Brand Equity, Brand Commitment and Future Brand Potential.
- The study is based on a sample size of 500 nationally represented respondents, which is quota controlled
- Participants in the Brand Health Check can nominate five competitor "benchmark" brands; which can be used to compare the data
- Participating brands can include two elective statements and incorporate one bespoke question applicable to their brand
- Output includes a bespoke report identifying issues and opportunities for your brand in its respective category, plus and an overall metric of Brand Health.
Timing:
- 14th of December 2023: Sign up
- 31st of January 2024: Final data submissions
- February 2024: Four survey batches go into field
- Week 1 April – Week 1 May: Final reports and 1 on 1 company debriefs available to interpret research findings
Cost: €950 +VAT per brand, plus Brand Forum membership (there is no discount for multiple brands from the one company).
For further information please contact: Niamh.MacHale@bordbia.ie or Luke.McMonagle@bordbia.ie