- A world class leadership programme made up of 12 bitesize modules, with participants learning how to win over stakeholders, mobilise colleagues & clients and lead empowered teams.
- The aim of the programme is to make growth actually happen.
- Time commitment: 12-week sprint. All lectures are short and on demand. Learning happens at people’s own pace.
- Find the value zone in your business and deliver returns.
- Lead: upwards: Get senior leaders to support your activities,
- Lead sideways: align the silos and start the movement
- Lead yourself: know how to inspire and aim higher
- Lead teams: get the right mix, build trust and confidence.
- Engaging weekly lectures across 12 weeks, with bite- size videos, programme exercises and readings.
- 24/7: Interaction with peers and a dedicated mentor.
- Questions, exchange and advice.
- Dive into real-business growth challenges.
- Studying With Peers: Participants come together 24/7 with fellow students. On a dedicated discussion platform, people solve challenges, help others. Everybody is part of a real-time peer learning.
- The shared learning and conversations with other participants.
- Build connections.
- Learning modules, seeded over 12 weeks, covering all aspects of marketing leadership.
- 30+ videos, over 100 questions to trigger your thinking, links to articles and talks.
- Access to mentors.
- Access to the 24/7 discussion board where you can ask questions and liaise with others
- Interactive live Q&A sessions
- 100 days of access to the collaboration platform
- Access to the Marketing Leadership Masterclass Alumni network
- By dedicating just 10 minutes a day, participants can significantly enhance their marketing leadership skills.
- The Marketing Leadership Masterclass is tailored for busy schedules, offering short and convenient modules. While some may choose to spend 3-4 hours weekly, investing just 10 minutes a day allows participants to fully engage with all lessons and peer discussions.
- Our suggestion for participants is straightforward: Each week, watch one lecture, ask two questions, and answer three from peers. Simple, yet this approach has proven to significantly elevate participant skills.
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- Thomas Barta:
Thomas is the managing director of the Marketing Leadership Institute. He is a former senior marketer, turned partner of McKinsey, turned organizational psychologist. Thomas conducts research at the intersection of business growth and leadership – including the world’s largest study – with over 68,000 assessments – on what makes for an impactful marketing officer. Every year, he speaks at countless company events and conferences.
- Syl Saller:
In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.
An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.
Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMO’s, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.
- Sign Up by Fri. March ‘25
- Start date: Mon. 1st April ’25.
- Per participant €750 & Vat.
- This cost includes Brand Forum co-investment.
- This programme is open to Bord Bia client companies that are Origin Green verified.
For further information contact:
- Niamh MacHale - Niamh.MacHale@BordBia.IE
- Rachel Winters - Rachel.Winters@bordbia.ie
