Trade Fairs have always been vital for driving sales for Irish food, drink, and horticulture companies. This guidebook has been created to support clients in their preparation and return to in-person trade fairs after a break for many of over two years.
With a changed landscape for trade fairs as a result of Covid-19, this guidebook provides an opportunity to refresh your approach in each of the three key phases:
- Preparation
- Participation
- Post Event Follow Up
