The ways in which we do business have been completely changed over the last year and the role of technology has become increasingly important. Bord Bia has developed a number of resources to help your business adapt to these changes and stand out to your customers – both current and potential.
Our Connecting Virtually with your Customer: Managing Successful Online Meetings guidebook and Connecting Virtually with your Customer video guide will help you get ready for virtual buyer meetings, including the principles you should be aware of in preparing for and conducting eMeetings and online pitches. They also suggests some of the technology, tools and techniques to be successful.
Our Creating an Engaging Video Profile guidebook and Developing a Company Video Profile video guide you through the four key principles of optimising your company’s video profiles, for engaging with customers in a virtual world. This will allow you to create video content that tells your story with impact, presents your business / brand in the best way and helps you to stand out from the competition.
Simple Graphic Design Tips and Tricks and Picture Perfect: How to Use Photography for your Business guides offer basic tips and tricks that will allow you to create content that makes your products and communications look their best. This will help you to elevate above the competition and keep your customer’s attention.
Developing a Company Video Profile
You can view our Developing a Company Video Profile video from February 2021 below. The four principles covered are:
- Relevance to your Audience – meeting your target’s needs
- Messaging – optimising your short video and providing a hook for the viewer
- Look and Feel – Delivering the message in a professional manner
- Production Plan – creating efficiency in advance
Connecting Virtually with your Customer
You can view our Connecting Virtually with your Customer video from March 2021 below. This covers preparing for, delivering and follow-up to virtual sales pitches and meetings, with both existing and target customers.
You can also view our previous Preparing for the Pitch: Successful Virtual Buyer Meetings webinar here. This webinar from July 2020 goes through some of the practical tips, guidelines and software available for you to sell remotely. It includes information and step by step guidelines on how to develop video content at home and how to pitch to your buyer online.
