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Gold Member Case Study - E Flahavan & Sons Ltd

Flahavan’s, one of Ireland's oldest food companies, has been milling local oats in Kilmacthomas, Co. Waterford, for over 230 years. Now in its seventh generation, the family business remains committed to local sourcing, delivering uniquely flavoured oat products that cater to evolving health and lifestyle needs.

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Gold Member
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Sustainability Achievements

In 2023, Flahavan’s increased non-high fat, sugar, and salt (HFSS) compliant products, exceeding their target milestone by 1%.

  • Targets Reported: Raw Materials Certification, Supplier Sustainability Initiatives, Packaging, Energy/Emissions, Waste, Biodiversity, Product Health and Nutrition, Community Engagement and Employee Wellbeing.
  • Exemplary Targets: Raw Materials Certification, Packaging, Product Health and Nutrition, and Community Engagement.
  • Awarded Gold Membership: 2021, 2022, 2023, 2024
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Flahavan’s prioritises their customers' health by developing nutritious and healthy products. In 2023, Flahavan’s increased their non-high fat, sugar, and salt (HFSS) compliant products from 72% in 2022 to 76%, surpassing their target milestone by 1%. They focused on reducing sugar and fat, completing a product review in Q3 2023, leading to a new oat drink recipe, a reduced-sugar muesli range, and smaller portion-size flapjacks. These options not only meet health-conscious demands but also encourage responsible consumption. In 2023, the company developed four new products with added health benefits, exceeding their target milestone by 100%. The new products included a gluten-free option and three with no added sugar claims. By focusing on the improvement of the nutritional quality of their products, Flahavan’s promote healthier consumer choices, reducing the environmental impact associated with excessive production of unhealthy alternatives.

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