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Gold Member Case Study - Greenhill Fruit Farm Ltd

Greenhill Fruit Farm Ltd, a family-run operation in Co. Wexford, led by Eamonn and Deirdre Crean, blends three generations of fruit-growing expertise. Known for premium strawberries, raspberries, and blackberries, they use both traditional and modern techniques to enhance flavour and extend the growing season, with products available at roadside stalls and major retailers across Ireland.

Strawberries
Gold Member
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Sustainability Achievements

In 2023, Greenhill Fruit Farm Ltd reported a significant decrease in their plastic usage, surpassing their milestone target by 65.3%.

  • Targets Reported Supplier Certification, Packaging, Energy/Emissions, Water, Biodiversity, and Community Engagement.
  • Exemplary Targets Packaging, Energy/Emissions, Water, Biodiversity, and Community Engagement.
  • Awarded Gold Membership 2021, 2022, 2023, 2024
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In 2023, Greenhill Fruit Farm Ltd achieved significant progress in packaging sustainability by reducing plastic usage from 0.0259 kg/kg in 2022 to 0.0090 kg/kg, surpassing their milestone target by 65.3%. This reduction was primarily due to the transition to cardboard punnets for roadside and local store sales, as well as contract packing for Aldi.   Despite challenges in ensuring proper disposal by consumers and waste collectors, the company has exceeded expectations by achieving an improvement in recyclable and compostable packaging use, highlighting its commitment to reducing environmental impact.

 

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