In 2023, Cashel Fine Foods took significant steps toward reducing primary packaging waste, particularly with their fresh meat products, such as sausages. In addition, the company saw an opportunity to optimise their secondary packaging to make further packaging reductions. After consultation and engagement with customers they focused on transitioning their non-wholesale customers from receiving deliveries in traditional cardboard boxes to more sustainable reusable crates. While initially this presented challenges in terms of ensuring crate returns, Cashel Fine Foods implemented a balancing system that has enabled them to consistently manage crate collection, which is now a standard practice with weekly pickups by their drivers. As a result, the company successfully reduced the amount of outer cardboard box waste from 21.7 kg/tonne in 2022 to 14.61 kg/tonne in 2023, significantly exceeding their milestone target by 46.2%.