In 2023, Coolhull Farm maintained their dedication to upholding their sustainability practices by actively reducing plastic packaging across their operations. To aid in this reduction Coolhull Farm’s ice cream recyclable packaging has an increased purchase rate of 19%, which has encouraged a transition to bulk purchasing of this product to further diminish the amount of packaging waste.
To reinforce this commitment to minimising waste, Coolhull Farm made the strategic decision to discontinue smaller product sizes, that were contributing to packaging waste such as, two-litre tubs of ice cream and half-cakes. These actions have had a significant impact on packaging reduction from 0.711 t/t in 2022 to 0.534 t/t in 2023, allowing Coolhull Farm to exceed their milestone target by 24.2%. Through these proactive measures, Coolhull Farm continues to set an example of responsible environmental stewardship while aligning its operations with long-term sustainability goals.