In 2023, Mallow Mia transitioned to compostable packaging, minimising their unsustainable packaging and exceeding their milestone target by over 100%.
In 2023, Mallow Mia made significant strides in sustainability by overhauling its packaging practices. Initially using 100 g marshmallow bags with satin ribbons and coloured tissue paper, the company transitioned to Natureflex compostable bags and replaced satin ribbons with heat sealing, aligning with its target to minimise unsustainable packaging elements. Additionally, the coloured tissue paper in gift boxes was reduced by 50% and replaced with more sustainably produced wood wool packaging. This change not only cut down on waste but also met the milestone reduction target.
Furthermore, Mallow Mia successfully removed foil trays from its 1 kg Rocky Road products, replacing them with more sustainable alternatives ahead of schedule. Ongoing efforts include recipe reformulations to extend the marshmallows' shelf life, with current micro tests aiming to achieve a 6-month shelf life, which would enable bulk shipments and open more retail opportunities. The company is also considering acquiring a cardboard shredder to further reduce reliance on wood wool, addressing production mess and dust.
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